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There's a moment in July that feels like summer finally caught its breath — the lake is full of boats, popsicles are melting faster than the kids can eat them, and every porch in North Georgia smells like sunscreen and citronella. This month, we packed in beach trips, quick afternoons on Lanier, and a Fourth of July that felt extra special — watching fireworks light up the sky with our families as our whole country celebrated 250 years. It's the kind of summer that reminds you why we love calling this place home.

June also turned out to be a record-breaking month for the Luxe Team — 21 closings, our best month yet, alongside 13 new listings brought to market. We're grateful for every client who trusted us with one of the biggest moments of their year, and we're heading into the back half of summer more energized than ever to help more families find their next front porch.

In this issue: a look at where our North Georgia market stands at the midway point of the year, our favorite ways to beat the heat this season, local events worth building a weekend around, and listings ready to welcome their next family home.

Here's to a summer full of sunburns, s'mores, and sold signs ❤️🤍💙

The Luxe Team ~ Dani Burns, Renae Ackerman, Kaitlyn Kennedy-Ashley, Angie Smart, Briana Burruss, Brittany Goss, Daniela Vargas, Jamie Perez, Laura Collier, Lee Ann Rivera, Shay Loprinzo, & Shelley Shope.

Market Update — Northeast Georgia

Spring brought some breathing room to our footprint market — Banks, Dawson, Forsyth, Habersham, Hall, Rabun, Stephens, and White counties. Buyers have more to choose from than they did a year ago, and sellers who price smart are still moving quickly.

For Buyers:
Active listings are up double digits year-over-year in most areas, and multiple-offer situations have eased noticeably. Sellers are also offering concessions more often, with typical amounts rising from several hundred to a couple of thousand dollars compared to last year.

For Sellers:
Correctly priced homes are still selling in weeks and near full-asking price. Overpriced listings tell a different story — sitting on market for nearly four months and requiring deeper price cuts before going under contract. Failed listings are up meaningfully year-over-year, underscoring how much pricing strategy matters right now.

Bottom Line:
More inventory means more competition, but it hasn't slowed the right listings down. Pricing to today's market — not last year's — remains the clearest path to a fast, strong sale.

If there's one thing we know how to do in North Georgia, it's slow down and sit a spell on the front porch. Whether you're working with a grand wraparound or a cozy little stoop, your porch sets the tone before anyone even steps through the front door. Southern Living recently rounded up some designer tricks for making a smaller porch feel just as charming and complete as its bigger cousins, and we thought it was the perfect read as we all give our own front entries a little summer refresh.

Because at the end of the day, a great porch isn't about size. It's about making people want to stay awhile.

This month, we’re featuring hot properties that are ready for new owners. Each are unique in their own way, waiting patiently for their next chapter.

Gainesville's downtown core is growing — and the opportunities to own a piece of it won't last long. From micro-homes steps from the Square to luxury townhomes on Riverside Drive, Luxe Team represents some of the most exciting new development happening in Northeast Georgia right now.

Trailside sits on the Highlands to Islands Greenway in Gainesville's Midtown corridor, steps from the City Dog Park and NoFo Brewery — detached homes in a real, walkable neighborhood that feels alive and very much growing. Three floorplans available. NOW SELLING.

The Reserve brings luxury townhome living to one of Gainesville's most coveted addresses — elevated finishes, elevator shafts in every unit, and a front-row seat to the city's growing skyline. NOW SELLING.

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